Sökning: "Jasmin Biljeskovic"

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  1. 1. Greening the marketing mix : A case study of the Rockwool Group

    Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Ivan Kontic; Jasmin Biljeskovic; [2010]
    Nyckelord :Green marketing; marketing mix; green marketing strategies;

    Sammanfattning : Purpose: To explore how a company can make its marketing mix, the four Ps, greener. This is done with a case study of the Rockwool Group. Background: The Rockwool Group is the world’s leading producer of stone wool. It consists of twenty-one factories in three continents and its primary business area is within insulation. LÄS MER