Sökning: "Jasmin Langguth"

Hittade 2 uppsatser innehållade orden Jasmin Langguth.

1. 1. Undressing Sustainability Communication: An exploratory study of sustainable fashion brands’ online messages

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Jasmin Langguth; Stefanie Schnee; [2018]
   Nyckelord :sustainability communication; online communication; sustainable fashion brands; brand identity; attitude-behaviour gap; Business and Economics;

   Sammanfattning : Purpose: The purpose of this thesis is to provide an understanding of how successful sustainable fashion brands communicate online, since communicating sustainability efforts effectively has been identified as essential to contribute towards closing the attitude-behaviour gap. Therefore, the company perspective is taken, exploring message content and composition on corporate websites and Facebook. LÄS MER

3. 2. Volvo & The Polestar Series: Integration or Separation?

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Jonas Isaksson; Jasmin Langguth; Stefanie Schnee; [2018]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER