Sökning: "Jasmina Bjelevac"

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  1. 1. CRM Impact - Experiences from some multinational companies

    Kandidat-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Hakan Yayintas; Jasmina Bjelevac; [2010]
    Nyckelord :CRM; CRM impact;

    Sammanfattning : Problem Discussion:  CRM has a growing trend of popularity in recent years within the multinational industrial companies, but at the same time; CRM initiatives achieved high failure rates to the point that it has become more common for CRM implementations to fail than to succeed. Thus as a result, the majority of companies fail to achieve CRM Impact in their organizations. LÄS MER