Sökning: "Jasna Zubic"
Hittade 1 uppsats innehållade orden Jasna Zubic.
1. Stakeholder influence on brand identity co-creation in startups
Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomiSammanfattning : The purpose of this thesis was exploring stakeholder influence on brand identity co-creation in startups, by answering the research question: "How do stakeholders influence brand identity co-creation in startups?". To answer this question, a multiple case study was conducted, consisting of interviews with six B2C (business-to-customer) startups. LÄS MER
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