Sökning: "Jasna Zubic"

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  1. 1. Stakeholder influence on brand identity co-creation in startups

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Maria Mijatovic; Jasna Zubic; [2018]
    Nyckelord :Brand identity; Co-creation; Stakeholders; Startups; Incubators;

    Sammanfattning : The purpose of this thesis was exploring stakeholder influence on brand identity co-creation in startups, by answering the research question: "How do stakeholders influence brand identity co-creation in startups?". To answer this question, a multiple case study was conducted, consisting of interviews with six B2C (business-to-customer) startups. LÄS MER