Sökning: "Javier Arnulfo Cruz Sánchez"

Hittade 1 uppsats innehållade orden Javier Arnulfo Cruz Sánchez.

  1. 1. An exploratory research : Fear and the need of security interplay as a business mechanism

    Master-uppsats, Företagsekonomi

    Författare :Martha Alicia Beltrán Alanis; Javier Arnulfo Cruz Sánchez; [2011]
    Nyckelord :FEAR; NEED of security; FEAR appeal; UNACQUAINTED-indirect fear appeal; SECURITY industry; SECURITY company;

    Sammanfattning : Background: Humanity builds and writes its history. Overtime the need of feeling secure has been present originated from an emotion, a condition and reaction: the fear of threats or danger. The impact of human fear over the humanity behaviour leads for searching ways of reducing such fear. LÄS MER