Sökning: "Jeannine Strauss"

Hittade 1 uppsats innehållade orden Jeannine Strauss.

1. 1. Organic hair care and the green purchasing gap : A TPB approach

   Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Jeannine Strauss; Steffen Kleine Stüve; [2016]
   Nyckelord :;

   Sammanfattning : The following explores the effects of certain consumer values such as health-, environmental- and appearance consciousness as well as of certain factors of perceived behavioral control such as trust, availability and price on the purchase intention of organic shampoo, in the German organic hair care market. This has been done through combining the theory of Ajzen (2002) about planned behavior and the study done by Yeon Kim and Chung (2011) on the attitude- intention relationship of organic hair care products in the US-market. LÄS MER