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  1. 1. Innovation in Swedish Restaurant Franchises

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Jenny Loikkanen; Jekaterina Mazura; Jelena Schrader; [2015]
    Nyckelord :innovation; franchise; franchisee; business format franchising; restaurant industry;

    Sammanfattning : Background – The franchising industry in Sweden has experienced a vast growth in the recent years, and it makes up a significant part of the Swedish economy. The restaurant industry accounts for a large amount of the Swedish franchises. LÄS MER