Sökning: "Jelena Miladinovic"

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  1. 1. A Study on Factors Affecting the Behavioral Intention to use Mobile Shopping Fashion Apps in Sweden

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Jelena Miladinovic; Xiang Hong; [2016]
    Nyckelord :Behavioral Intention; Mobile shopping applications; Mobile shopping fashion apps; Technology acceptance; UTAUT 2;

    Sammanfattning : Mobile shopping is gaining increased attention in the mobile commerce research area.Trends show an increase in the development and usage of online shopping. Existingresearch has focused on mobile commerce and studied mobile shopping in general. LÄS MER