Sökning: "Jelena Vuksa"

Hittade 1 uppsats innehållade orden Jelena Vuksa.

  1. 1. Vem är vi lojala till? Influencers eller varumärken? - En kvantitativ studie om generation X och generation Ys förhållande till lojalitet.

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lusiyana Ivanova Dimitrova; Christoffer Idmar; Jelena Vuksa; [2018]
    Nyckelord :Brand Loyalty; Seller Loyalty; Influencers; Generation X; Generation Y; Business and Economics;

    Sammanfattning : The purpose of this candidate thesis is to provide an explicit knowledge of whether a consumer builds loyalty to a brand or an influencer and investigates whether there are any differences in the degree of loyalty between generation X and generation Y. The authors of this bachelor thesis have conducted a quantitative study with a deductive research based on an objectivist approach. LÄS MER