Sökning: "Jelisaveta Cuic"

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  1. 1. A Consumer-Centric Study of Factor Presence and Polarity in Bitcoin's Innofusion

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Anna Szczurowska; Jelisaveta Cuic; [2018]
    Nyckelord :Bitcoin; Innofusion; Blockchain; End-user; Innovation;

    Sammanfattning : This paper identifies the existence of and studies the polarity of innofusion factors leveraged today in the discourse on Bitcoin as a cryptocurrency. Since its inception in 2008, Bitcoin (BTC), created and led by infamous entity Satoshi Nakamoto, aspires to be employed as a vehicle of routine economic activity, yet potential users' opinions are largely unexplored. LÄS MER