Sökning: "Jelisaveta Cuic"
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1. A Consumer-Centric Study of Factor Presence and Polarity in Bitcoin's Innofusion
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : This paper identifies the existence of and studies the polarity of innofusion factors leveraged today in the discourse on Bitcoin as a cryptocurrency. Since its inception in 2008, Bitcoin (BTC), created and led by infamous entity Satoshi Nakamoto, aspires to be employed as a vehicle of routine economic activity, yet potential users' opinions are largely unexplored. LÄS MER
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