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1. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. LÄS MER
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