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1. Barriers of organic food purchase : Segmentation of young consumers
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The growing trend in organic consumption has lead us to develop a research about barriers that influences young consumer’s beliefs and attitudes toward organic food. The study is based on results of a survey conducted in a supermarket from Malmo on a sample of 270 occasional and non-organic young consumers aged 18-36 years. LÄS MER
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