Sökning: "Jenni Luhtio"

Hittade 1 uppsats innehållade orden Jenni Luhtio.

  1. 1. Relationships between internal suppliers and internal buyers in industrial markets : A multiple case study of an international corporation

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jenni Luhtio; [2015]
    Nyckelord :Interorganizational relationships; internal supplier; internal buyer; industrial market; interorganizational dependency; relationship marketing; relationship management; cooperation; communication; trust; commitment; interaction approach;

    Sammanfattning : The purpose of the thesis is to examine how relationships between internal suppliers and internal buyers that are a part of the same international corporation are managed and maintained in an industrial market. In order to fulfill the purpose, a multiple case study of Atea, a Scandinavian IT infrastructure provider, is applied. LÄS MER