Sökning: "Jennie Padron Benitez"

Hittade 2 uppsatser innehållade orden Jennie Padron Benitez.

  1. 1. Co-creating Your Own Luck - A Quantitative Study of Non-participating Consumers' Responses to Communicated Consumer Co-creation in New Product Development

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Jennie Padron Benitez; Sara Sahlquist; [2019]
    Nyckelord :consumer co-creation; new product development; customer-based brand equity; non-participating consumer responses; virtual customer integration;

    Sammanfattning : Consumers are deemed to be the most important external source used in innovation processes. Recently, the interest in consumer involvement in new product development has increased, both in practice and within research. LÄS MER

  2. 2. Integrering och optimering vid social medieannonsering - En kvantitativ studie om landningssidans påverkan på konsumentupplevelsen från social media

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Jennie Padron Benitez; Viktor Gärdhammar; [2017]
    Nyckelord :Landing page; Social media; Consumer experience; Hedonic; Utilitarian;

    Sammanfattning : Through the progression of digitization, retailers have the opportunity to interact with their consumers through more channels and touch points than before. Today, a company would like to be seen on social media and be able to communicate with its consumers and show their offerings. LÄS MER