Sökning: "Jennifer Lezis Israelsson"

Hittade 4 uppsatser innehållade orden Jennifer Lezis Israelsson.

  1. 1. Identifying influencers on Instagram : Important factors to consider when identifying influencers to use for sponsorships and collaborations

    Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Caroline Abrahamsson; Jennifer Lezis Israelsson; Viktoria Nilsson; [2018]
    Nyckelord :Identifying influencers; Sponsorships; Collaborations; Instagram; Influencer identification model; Social media; Social media marketing;

    Sammanfattning : The growth of the Internet and social media has led to companies considering the use of influencers in sponsorships and collaborations on Instagram. The subject has been problematized and the gap found is a need for a framework combining different factors when identifying influencers, which resulted in the following research question; From both a company- and consumer perspective, which factors are important to take into account when identifying an influencer for sponsorships and collaborations on Instagram? The purpose is first to identify and incorporate important factors discussed in previous research into a proposed framework, which aims to be used when identifying influencers to sponsor on Instagram. LÄS MER

  3. 2. Sexism and gender equality at trade shows

    L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Jennifer Lezis Israelsson; [2017]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  4. 3. Trade shows - A place for women?

    L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Jennifer Lezis Israelsson; [2017]
    Nyckelord :trade show; sexism; respect; gender; women;

    Sammanfattning : .... LÄS MER

  5. 4. What are the minimum requirements of numbers used in a good case study?

    L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Jennifer Lezis Israelsson; [2016]
    Nyckelord :case study; data collection methods; quantitative analysis;

    Sammanfattning : .... LÄS MER