Sökning: "Jennifer Pemberton"

Hittade 1 uppsats innehållade orden Jennifer Pemberton.

  1. 1. Accounting for Gifts: How Consumers Understand Free on the Internet

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jennifer Pemberton; Marina Georgieva; Lina Rudin; [2010]
    Nyckelord :Internet; free; gift economy; service marketing; consumer culture; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Purpose: To investigate how consumers understand free services on the Internet. Theories: The research is primarily based upon theories of gift giving. LÄS MER