Sökning: "Jenny Bergius"

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  1. 1. In Search of an Integrating Product Model : Integrating Consumer Behaviour and Customer Value

    Magister-uppsats, Ekonomiska institutionen

    Författare :Andreas Bergius; Jenny Kragell; [2001]
    Nyckelord :Business and economics; Staffan Hård af Segerstad; Marketing; Product; Value; Consumer Behaviour; Ekonomi;

    Sammanfattning : Background: The concept of the product is a multi faced problem, and involves issues such as core value, tangible and intangible products, services, warranties etc. It is a thick jungle of information regarding what a product can be said to be. Closely linked to the concept of the product are also the terms buying behaviour and value. LÄS MER