Sökning: "Jenny Nilsson Vestola"

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  1. 1. Digital Marketing for Conversion Rate Optimization : Prioritizing Efforts for SMEs with Consideration to Information Overload

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Jenny Nilsson Vestola; Karolina Vennström; [2019]
    Nyckelord :Digital Marketing; Conversion Rate Optimization; Customer Journey; Information Overload;

    Sammanfattning : Digital marketing involves several channels that represent important touchpoints across the customer journey which SMEs must prioritize and invest in effectively. However, SMEs can struggle with limited resources of time, budget and knowledge which makes successful implementation of digital marketing and conversion rate optimization difficult. LÄS MER