Sökning: "Jenny Röhrl"

Hittade 2 uppsatser innehållade orden Jenny Röhrl.

1. 1. Projektstyrning av IT-projekt : En jämförelse av projektstyrningen av två IT-projekt

   Magister-uppsats, Institutionen för ekonomi och företagande

   Författare :Jenny Röhrl; Niveen Abualhayja; [2008]
   Nyckelord :Projekt; projektstyrning; IT; Projektmodell;

   Sammanfattning : Course: Master's Thesis in Business Administration Purpose: The purpose with this paper is to give an insight, and to compare, the project management of two IT-projects – one which product was implemented and put into use, and one, which was implemented but no longer exists on the market. Furthermore also examine the critical success factors that influence the success respectively the failure of the IT-projects. LÄS MER

3. 2. Vilka lojalitetsskapande aktiviteter använder Volkswagen och Saab på den svenska bilmarknaden?

   Kandidat-uppsats, Blekinge Tekniska Högskola/Sektionen för management

   Författare :Jenny Röhrl; Niklas Stockborg; [2007]
   Nyckelord :kundlojalitet; lojalitetsprogram; CRM; marknadsföring;

   Sammanfattning : Title: What customer loyalty activities are Volkswagen and Saab using in the Swedish car industry? Authors: Jenny Röhrl & Niklas Stockborg Supervisor: Thomas A. Michel Department: School of Management, Blekinge Institute of Technology Course: Bachelor’s thesis in Business Administration, 15 ECTS Purpose: The purpose with this study is to examine the activities that Volkswagen and Saab use to create customer loyalty in the Swedish car industry. LÄS MER