Sökning: "Jenny Tengvall"

Hittade 1 uppsats innehållade orden Jenny Tengvall.

  1. 1. Branding in the air : A study about the impact of sensory marketing

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Terhi Suhonen; Jenny Tengvall; [2009]
    Nyckelord :Sensory Branding; Sensory Marketing; Customer-Based Brand Equity; Human Senses; Perception; Brand Knowledge; Congruency; Unconscious; Bonding;

    Sammanfattning : Background: Previously, marketing has focused on audiovisual stimulus but as a result from the information overload of the modern society, companies find it harder to differentiate from the competitors through the traditional marketing channels. Consumers of today tend to take functional attributes for granted and seek for an emotional involvement in the purchasing process. LÄS MER