Sökning: "Jenny Zeng och Elsa Tesch"

Hittade 2 uppsatser innehållade orden Jenny Zeng och Elsa Tesch.

1. 1. The different roles of Total Value of Ownership in the customer interface

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Elsa Tesch; Jenny Zeng; [2013]
   Nyckelord :Total Value of Ownership; Total Cost of Ownership; Customer Accounting;

   Sammanfattning : Current customer accounting (CA) practices help companies to measure and manage customer relationships (Cäker & Strömsten 2010). This study investigates whether the accounting concept Total Value of Ownership (TVO) can be used to expand this traditional role of CA. LÄS MER

3. 2. En kreativ romans: Konsten att flirta med omtänksamhet

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Elsa Tesch; Jenny Zeng; [2010]
   Nyckelord :Creative media choices; Creativity; Signaling effects; Advertising value; Corporate consideration;

   Sammanfattning : Consumers today are bombarded with innumerable advertising messages. The need for companies to create advertisements that consumers find relevant is thus increasing. In order to break through the ad clutter, companies have to give something extra to their customers and show that they care about them. LÄS MER