Sökning: "Jens Andreasson"
Visar resultat 6 - 6 av 6 uppsatser innehållade orden Jens Andreasson.
6. Att sätta segel i ett av världens största sportevenemang : En studie av begrepp, motiv och utvärdering av sponsring
Kandidat-uppsats, IHH, Företagsekonomi; IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Sammanfattning : Problem. Sponsorship has increased continuously during the 21st century, however, at the same time the public interest of traditional promotion has been diminishing. The meaning of sponsorship is a very diffuse and therefore the concept needs to be investigated. LÄS MER