Sökning: "Jens Bergqvist"

Hittade 4 uppsatser innehållade orden Jens Bergqvist.

  1. 1. Nobelvägen: En stadshuvudgata

    Kandidat-uppsats, Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Författare :Tim Bergqvist; Jens Andreasson; [2015]
    Nyckelord :Norra Sorgenfri; Nobelvägen; Malmö; Gaturum; Trafikplanering; Livability; Urban Kvalitet; Urban Design; Gestaltning;

    Sammanfattning : Nobelvägen, en stadshuvudgata i området Norra Sorgenfri, Malmö, samt ett biltrafikanternas Mecka. En fyrfilig asfaltshinna breder ut sig i ett område som kan liknas vid den, en gång, utopiska tanken om människan i en stadsmiljö porträtterad som ännu en mekanisk varelse. LÄS MER

  3. 2. Advertorials; an effective or destructive marketing practice? : The effect of advertorial deception on irritation, credibility, and attitude, both for the advertiser and the advertising medium

    Magister-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Jimmy Bergqvist; Jens Ingelstedt; [2010]
    Nyckelord :Advertorials; deceptive marketing; brand credibility; advertising avoidance; likeliness to return to site; brand attitude; on-line adver-tising; news advertising; Annonser; vilseledande marknadsföring; varumärkestrovärdighet; reklamundvikande; sannolikhet att återvända till webbsida; varumärkesattityd; online-reklam; reklam i nyheter;

    Sammanfattning : The thesis explores advertorials, advertising made to look like editorial content, from a consumer behaviour perspective. Introduction                 Consumers are exposed to a staggering amount of advertisements each day. This so-called advertising clutter makes it difficult for marketers to reach the consumer. LÄS MER

  4. 3. Posttraumatisk stress hos universitetsstudenter i Lund

    Kandidat-uppsats, Lunds universitet/Institutionen för psykologi

    Författare :Jens Sterner; Magdalena Bergqvist; [2007]
    Nyckelord :Posttraumatic Stress Disorder; Potentially Traumatic Event; students; survey research; Psychiatry; clinical psychology; psychosomatics; Psykiatri; klinisk psykologi; psykosomatik; Psychology; Psykologi; Medicine and Health Sciences; Social Sciences;

    Sammanfattning : Posttraumatic Stress Disorder (PTSD) is an anxiety disorder resulting from exposure to a traumatic event. The purpose of this study was to examine the exposure to Potentially Traumatic Events (PTE) and the prevalence of PTSD among students at the University of Lund. Sexdifferences among these variables were also examined. LÄS MER

  5. 4. Scalability through Cultivation. Designing IT Support for Co-ordination Work

    D-uppsats, Göteborgs universitet/Institutionen för informatik

    Författare :Per Dahlberg; Jens Bergqvist; [1998]
    Nyckelord :;

    Sammanfattning : The objective of this thesis is to discuss how to enable the staff at an order-packaging department to cope with a drastically increasing scale of operation. In order to do this we introduce the term scalability and based on co-ordination theory we formulate a case specific method for designing for an increasing scale of operation. LÄS MER