Sökning: "Jens Fredrik Jonsson"
Hittade 1 uppsats innehållade orden Jens Fredrik Jonsson.
1. Sport consumers’ attitudes towards relationship marketing – The case of Brynäs IF
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Aim: The aim of this study is to investigate the sport consumers´ attitudes towards relationship marketing. We want to investigate whether the consumers are relationship oriented or transaction oriented and whether different segments differ in their orientation. LÄS MER
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