Sökning: "Jens Jensen"

Hittade 2 uppsatser innehållade orden Jens Jensen.

1. 1. Billeder hænger bedre i rammer : hvordan Lars Løkke Rasmussen framer regeringens økonomipolitik i Folketingets åbningstale 2016

   Kandidat-uppsats, Lunds universitet/Retorik

   Författare :Julius Lyk-Jensen; [2016]
   Nyckelord :framing; politics; rhetorics; retorik; metafor; metaphor; Languages and Literatures;

   Sammanfattning : In this paper the political framing in Prime Minister Lars Løkke Rasmussen’s speech at the opening of the Danish parliament will be examined. To accomplish the purpose of the study, classical and modern framing theory will be used to show the form, function and effects of the frames in concern. LÄS MER

3. 2. Search Engine Marketing in SMEs : The motivations behind using search engine marketing

   Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Kamilla Fahlström; Caroline Jensen; [2016]
   Nyckelord :Search Engine Marketing; SMEs; Expectancy theory; Motivation; Website visibility;

   Sammanfattning : Abstract   Title: Search Engine Marketing in SMEs Level: Final assignment for Bachelor Degree in Business Administration Authors: Kamilla Fahlström & Caroline Jensen Supervisor: Jens Eklinder Frick Date: 2016 January Purpose: The purpose of this study is to use Expectancy theory to describe and analyze small company owners’ motivations for their usage of Search Engine Marketing, in terms of their perceived Valence, Expectancy and Instrumentality. Method: To research the aim of this study a qualitative research approach was used. LÄS MER