Sökning: "Jens Kansell"

Hittade 1 uppsats innehållade orden Jens Kansell.

  1. 1. Sport consumers’ attitudes towards relationship marketing – The case of Brynäs IF

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Jens Kansell; Fredrik Jonsson; [2015]
    Nyckelord :Relationship marketing; Customer relationship management; consumer attitudes; Service marketing.;

    Sammanfattning : Aim: The aim of this study is to investigate the sport consumers´ attitudes towards relationship marketing. We want to investigate whether the consumers are relationship oriented or transaction oriented and whether different segments differ in their orientation. LÄS MER