Sökning: "Jerry Stenberg"

Hittade 1 uppsats innehållade orden Jerry Stenberg.

  1. 1. Time to re-think? : A brand new approach on brand identity, Minor Field Study of the Philippines

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Lisa Johansson Stenberg; Jerry Koskela; [2011]
    Nyckelord :;

    Sammanfattning : Abstract Background: According to Nandan, (2005) brand identity derives from a company, i.e. the company is accountable for developing distinguished merchandise with exclusive features. Brand identity is how a company identifies itself. LÄS MER