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  1. 1. BLOGGING FOR TRUST? An Examination of Executive Blogs From A Trust Perspective

    Kandidat-uppsats, Institutionen för ekonomi

    Författare :Jerry Häll; David Ozdoba; Matz Thunberg; [2007]
    Nyckelord :;

    Sammanfattning : In recent years, blogs, which can be described as online journals, have started to reach a broad audience. One type of blog emerging has been the executive blog, which is maintained by a person holding an executive position within a company. Theory suggests that one possible area of use for executive blogs is to build trust. LÄS MER