Sökning: "Jesper Alang-Rasmussen"

Hittade 1 uppsats innehållade orden Jesper Alang-Rasmussen.

  1. 1. Dealing with change:The ethical and organisational challenges of implementing big data practicesin a traditional Danish media company – a CSR study

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lucas Scridelli; Jesper Alang-Rasmussen; [2015]
    Nyckelord :Big data; Media; Corporate Brand Identity; CSR; Corporate Social Responsibility; Ethics of Empowerment; Stakeholder Engagement; Ethics of accountability; Employee Empowerment.; Business and Economics;

    Sammanfattning : Purpose: This study aims at researching how the ethical issues raised by big data practices can be used to motivate internal CSR actions based on stakeholder engagement. Methodology: The study applies a qualitative approach based on a participant observation while the authors were doing an Internship in the innovation department at Aller Media A/S. LÄS MER