Sökning: "Jesper Bäärnhielm"

Hittade 1 uppsats innehållade orden Jesper Bäärnhielm.

  1. 1. Ekologiska attityder : En kvalitativ studie i attitydskapande gentemot ekologiska livsmedel.

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Markus Bispfors; Jesper Bäärnhielm; [2017]
    Nyckelord :Ekologiska livsmedel; Konsumtion; Attityd; Sociala normer; kommunikativa källor;

    Sammanfattning : Aim: This essay aims to conclude which sources, actors and causalities individuals use to obtain and sustain certain attitudes towards organic products. Our thesis statements are framed as follows: What causalities can be distinguished about university students positive attitudes towards organic products? What sources shape university students positive attitudes associated to organic products? Method/Theory: The empirical data for this essay have been obtained by using qualitative interviews which have made it possible for us to get deep and meaningful data about the informants views on how they form their attitudes about organic produce. LÄS MER