Sökning: "Jesse Hannelius"

Hittade 2 uppsatser innehållade orden Jesse Hannelius.

  1. 1. Rebranding of stereotypical food brands : How Nordic consumers perceive the product rebranding and its impact on brand equity

    Magister-uppsats, Jönköping University

    Författare :Joel Pettersson; Jesse Hannelius; [2021]
    Nyckelord :Product rebranding; food brands; stereotypes; brand equity; perceived rebranding; consumer; Nordics;

    Sammanfattning : Background and Purpose: The process of rebranding requires a lot of consideration and analysis in order to be successful. In 2020, a rebranding movement of stereotypical brands began in the USA, and the effects also transpired to the Nordics, leading to multiple brands in the food industry initiating a rapid rebranding process. LÄS MER

  3. 2. Engagera på social media. Vilka faktorer driver den svenska konsumenten till Customer Engagement på Instagram?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Fred Berntson; Jesse Hannelius; Sebastian Van Dijkman; [2020]
    Nyckelord :Customer engagement; social media; CE; Instagram; Sweden; Market; Store Chain; Retailer; Business and Economics;

    Sammanfattning : Purpose: The aim of this study is to examine what attributes that drive the Swedish consumer to CE in Instagram for Swedish chain stores. Methodology: The authors used a quantitative methodology and examined 121 Swedish retailers. LÄS MER