Sökning: "Jessica Bederoff"

Hittade 1 uppsats innehållade orden Jessica Bederoff.

  1. 1. A market in transformation: a study on the diffusion of E85 on the Swedish market

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Jessica Bederoff; Yifang Zang; [2008]
    Nyckelord :Dominant design; Diffusion; E85; Fuel; Sweden;

    Sammanfattning : The sales of E85 and flexi-fuel cars have rapidly increased over the last three years. This development has taken place despite the fact that voices have been raised questioning whether ethanol really is sustainable. This contradiction constituted the departure of this thesis. LÄS MER