Sökning: "Jessica Ekberg Collin"

Hittade 1 uppsats innehållade orden Jessica Ekberg Collin.

  1. 1. The Opportunity of Being Observed by Stakeholders Can Increase Corporate Charity Donations without Hurting Weak Brand Charity Organizations

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Ida Almlöf; Jessica Ekberg Collin; [2011]
    Nyckelord :Corporate; Donations; Communication; Observation; Brand;

    Sammanfattning : Only 2.5 percent of Swedish charity donations come from companies. This is a remarkable low number compared to private donations in Sweden. Firstly, we study if it is possible to increase Swedish corporate donations by applying a theory of giving and observation, and find that donations increase with observation. LÄS MER