Sökning: "Jessica Hedin"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Jessica Hedin.

  1. 1. Industrisamarbeten med cirkulär affärsmodell : En fallstudie av Värmevärden ABs verksamhet i Avesta

    Kandidat-uppsats, KTH/Industriell produktion

    Författare :Jessica Landström; [2016]
    Nyckelord :;

    Sammanfattning : En ökande population medför en ökad konsumtion av produkter, livsmedel och energi vilket innebär framtida utmaningar ur ett resursperspektiv. Den traditionella linjära ekonomin och produktionen som går ut på att producera, använda och slänga är inte hållbar i ett längre perspektiv. LÄS MER

  3. 2. Transferring components of brand loyalty in a brand extension scenario within FMCG

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Jessica Hedin; [2016]
    Nyckelord :Brand loyalty; Brand extension; Category fit; FMCG; Affective relations;

    Sammanfattning : Brand managers within FMCG are continuously looking to capitalize on strong brands to grow their business. Strategies involving brand extension activities have become increasingly popular, as it allows brand managers to build on already established consumer-brand relations to increase cross-selling. LÄS MER

  4. 3. The management of supplier relationships for medium sized retail companies: a three-dimensionalsegmentation model

    Master-uppsats, KTH/Industriell Management

    Författare :JESSICA BJÖRK; HANNA HEDIN; [2015]
    Nyckelord :Strategic sourcing; supplier segmentation; supplier relationship management; Strategic sourcing; supplier segmentation; supplier relationship management;

    Sammanfattning : Companies have limited human, financial and technical resources, which makes it crucial toallocate them in an efficient way in order to stay competitive in today's market. One way of doing this is to classify a company's suppliers into different categories, and differentiate the management of each supplier category. LÄS MER

  5. 4. Youbranding - The marketing strategy of replacing the corporate brand name with personal names.

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Jessica Hedin; Hannah Molin; [2014]
    Nyckelord :Youbranding; Debranding; Brand loyalty; Campaign; Marketing strategy;

    Sammanfattning : The importance of obtaining and retaining loyal customers, instead of attracting as many customers as possible, is and always has been a constant struggle among businesses. New marketing strategies are utilized in order to attract attention and to differentiate the brand from the competition. LÄS MER

  7. 5. Livscykelanalys av flerbostadshus – energieffektiviseringsåtgärder för minskade koldioxidutsläpp

    Kandidat-uppsats, KTH/Energiteknik

    Författare :Hanna Hedin; Jessica Björk; [2013]
    Nyckelord :;

    Sammanfattning : The importance of energy- and environmental issues has increased, and the work towards reducing carbon dioxide emissions plays a major part. The European Union has set up goals for the membership countries to work towards this to happen. The carbon dioxide emissions in Sweden have been reduced the last few years, but there is still a lot to do. LÄS MER