Sökning: "Jessica Koch"

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  1. 1. ‘By Invitation Only’ In Contemporary Consumer Society - Distinctions Never Go Out Of Style

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Christian Koch; Jessica Ljung; Robert Lindhe; [2010]
    Nyckelord :Consumer Culture Theory; Consumer Identity Projects; Marketplace Cultures; By Invitation Only; Membership Clubs; Status Consumption; Postmodernity; Luxury Branding; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Title: ‘By Invitation Only’ In Contemporary Consumer Society - Distinctions Never Go Out Of Style Date of Seminar: June 1st 2010 Course: BUSM08 - Master Thesis in International Marketing and Brand Management Authors: Christian Koch, Robert Lindhe, Jessica Ljung Supervisor: Sofia Ulver-Sneistrup Keywords: Consumer Culture Theory, Consumer Identity Projects, Marketplace Cultures, By Invitation Only, Membership Clubs, Status Consumption, Postmodernity, Luxury Branding Thesis Purpose: Theory development in the domains Consumer Identity Projects and Marketplace Cultures in consumer culture theory, by exploring consumer meanings of the ‘by invitation only’ phenomenon that entered the commercial sphere in the contemporary consumer society. Methodology: We adapt a constructionist ontological position, as this is highly appropriate to create an understanding of consumers’ perceptions of a phenomenon. LÄS MER