Sökning: "Jessica Lönnqvist"

Hittade 1 uppsats innehållade orden Jessica Lönnqvist.

1. 1. Porslinskonsumtion sett ur ett generationsperspektiv: Köpbeteende - Generationskohorter - Porslinsindustrin

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Frida Lönnqvist; Jessica Marmlöf; [2010]
   Nyckelord :generational cohort; consumer buying behaviour; consumer goods; the experience economy; porcelain industry;

   Sammanfattning : During the latest 50 years, the Swedish porcelain tableware industry has gone from being rather successful to experience significant problems. Our empirical study attributes these problems to underlying changes in consumer buying behaviour, whereas current generation theory supports our findings. LÄS MER