Sökning: "Jessica Leroux"

Hittade 1 uppsats innehållade orden Jessica Leroux.

  1. 1. "Home Sweet Home" - A Controversial Thought? - A Case Study of IKEA in Japan

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Dalavan Thamhaksa; Jessica Leroux; Hiroko Yokoi; [2008]
    Nyckelord :ikea; culture; consumer behavior; japanese consumer behavior; adaptation; standardization; customer loyalty; marketing; globalization; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : IKEA Funabashi has overall proven itself to be successful since its establishment in Japan in 2006. They have chosen to adapt themselves to obligatory cultural aspects while still being able to standardize their products and keep what makes them special – their so-called “Swedishness”. LÄS MER