Sökning: "Jessica Mansourati"

Hittade 2 uppsatser innehållade orden Jessica Mansourati.

1. 1. Streaming to the Future: An explorative study about Generation Z and its music consumption

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Jessica Mansourati; Erik Ohlsson; [2015]
   Nyckelord :Generation Z; music consumption; music streaming; willingness to pay; probability to pay;

   Sammanfattning : The music industry has changed rapidly during the last years. In Sweden, the market has become almost completely digitalized in less than a decade. LÄS MER

3. 2. Varumärkesutvidgningar för Personliga varumärken vs. Företagsvarumärken - Same same, but different

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Ina Bergqvist; Jessica Mansourati; [2012]
   Nyckelord :Brand extension; Personal brand; Corporate brand; Perceived fit;

   Sammanfattning : Today, branding is not a phenomenon but rather a prerequisite for a brand to be able to both survive and grow stronger. During the last couple of years, personal branding has come to be an established term, just like corporate branding. LÄS MER