Sökning: "Jessica Törngren"
Hittade 1 uppsats innehållade orden Jessica Törngren.
1. If You Risk Nothing: You Risk Everything : A qualitative multiple-case study of Swedish firms’ risk, opportunity and challenge perceptions in the transitioning economy of Cuba.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : This thesis comprehends a notable research gap through its exploration of risk and opportunity perception for Swedish firms’ internationalizing to Cuba, by conducting a multiple-case study of three Swedish firms’. A qualitative research method has been used in accordance with an abductive approach. LÄS MER
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