Sökning: "Jessica Törngren"

Hittade 1 uppsats innehållade orden Jessica Törngren.

  1. 1. If You Risk Nothing: You Risk Everything : A qualitative multiple-case study of Swedish firms’ risk, opportunity and challenge perceptions in the transitioning economy of Cuba.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Viktoria Pletikos; Jessica Törngren; [2016]
    Nyckelord :Cuba; Transitioning New Economies; Institutions; Risks; Opportunities; Challenges; Internationalization;

    Sammanfattning : This thesis comprehends a notable research gap through its exploration of risk and opportunity perception for Swedish firms’ internationalizing to Cuba, by conducting a multiple-case study of three Swedish firms’. A qualitative research method has been used in accordance with an abductive approach. LÄS MER