Sökning: "Jessica van Zeijderveld"

Hittade 2 uppsatser innehållade orden Jessica van Zeijderveld.

1. 1. Brand Activism Scepticism

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Gal Dagan; Jessica van Zeijderveld; [2022]
   Nyckelord :Brand Activism; Brand Management; Consumer Perception; Consumer Validation; Branding; Business and Economics;

   Sammanfattning : The aim of this thesis was to deepen the understanding of brand activism by looking into existing and novel dimensions on which consumers base their validation and opinion of brands engaging in socio-political discourse. This dissertation followed a dual-analysis approach in which both qualitative and quantitative research was conducted. LÄS MER

3. 2. SBM Paper: The House of Gucci in 2022

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Jessica van Zeijderveld; Siannie Quartero; Iris Martine Theresia Arts; [2022]
   Nyckelord :SBM paper; case study; Gucci; Social Sciences;

   Sammanfattning : “You smell that? Smell that. This is legacy.” - Aldo Gucci [Al Pacino, The House of Gucci] Recently, the movie ‘House of Gucci’ was released revolving around the dark twists and turns that the brand Gucci went through internally. Including the rise and fall of the Gucci dynasty, from betrayal to murder. LÄS MER