Sökning: "Jetesa Dana"

Hittade 2 uppsatser innehållade orden Jetesa Dana.

1. 1. Permission Marketing : A Systematic Literature Review: Future Research Agenda and Policy Recommendations

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Hannah Schneider; Jetesa Dana; [2022]
   Nyckelord :Permission Marketing; Privacy Concerns; Ethical Marketing; Trust; Transparency; Control; Consent; Personal Data;

   Sammanfattning : Purpose: The purpose of this thesis was to conduct a systematic literature review in the domain of permission marketing to provide a comprehensive future research agenda and policy recommendations. Design/methodology/approach: This research paper worked with a systematic literature review as a method, where articles will be selected, screened, reviewed, and synthesized. LÄS MER

3. 2. Can I trust you? : A study on cues affecting source credibility of eWOM reviews

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Maria Mårtensson; Jetesa Dana; Zahra Shirazi; [2020]
   Nyckelord :;

   Sammanfattning : Background The transition to digital means has made WOM changed into eWOM. Source Credibility in eWOM reviews has proved to be of high importance when evaluating the reviewer’s credibility. The increased information and accessibility online have caused concerns on Source Credibility. LÄS MER