Sökning: "Jeton Abazi"

Hittade 1 uppsats innehållade orden Jeton Abazi.

  1. 1. Enticing consumers to enter fashion stores : a sensory marketing perspective

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Jeton Abazi; Armin Sohani; [2016]
    Nyckelord :Sensory marketing; Retail; Emotions; Scent; Sight; Sound; Touch; Taste;

    Sammanfattning : During the past years, there has been a re-emergence of sensory marketing in the paradigm of marketing. However, there is a lack of empirical studies done on the subject. Furthermore, the previous literature has focused on whether senses affects, rather than how they affect. LÄS MER