Sökning: "Jia Na"

Hittade 2 uppsatser innehållade orden Jia Na.

1. 1. How Does a Company Communicate Through Storytelling? - a study of the storytelling techniques used in two companies

   Magister-uppsats, Sektionen för Hälsa och Samhälle

   Författare :Elisabeth Hermansson; Jia Na; [2008]
   Nyckelord :;

   Sammanfattning : Storytelling, an improtant part of human communication, is being increasingly used by companies to communicate their values and build trust and connection with employees and customers. A good story can create emotions and feelings among the audience, can simplify and transmit complex messages. LÄS MER

3. 2. How does a company communicate through storytelling? : a study of the storytelling techniques used in two companies

   Kandidat-uppsats, Sektionen för Hälsa och Samhälle

   Författare :Elisabeth Hermansson; Jia Na; [2008]
   Nyckelord :Marketing Communication; Internal Corporate Communication; Storytelling; Branding;

   Sammanfattning : Storytelling, an important part of human communication, is being increasingly used by companies to communicate their values and build trust and connection with employees and customers. A good story can create emotions and feelings among the audience, can simplify and transmit complex messages. LÄS MER