Sökning: "Jiahao Huang"

Hittade 2 uppsatser innehållade orden Jiahao Huang.

1. 1. The Triggers of Buyers Regret of Impulsive Purchases

   Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Oliver Esterhammer; Jiahao Huang; [2017]
   Nyckelord :impulse purchasing; post purchase behavior; post purchasing regret; impulse buying; consumer behavior;

   Sammanfattning : Attention on impulsive buying behavior has been increased from both researchers and marketers, as the negative consumption experience resulting from this unplanned buying could harm the business severely in terms of brand building, reputation as well as a loss of customer. By reviewing previous literatures, we have identified that there is still little research about the post-consumer behavior of impulse purchases, namely on consumers’ regret triggered from what they have bought impulsively. LÄS MER

3. 2. A study on factors influencing the acceptance of mobile payment applications in Sweden

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Lisa Wollny; Simon Ahrenstedt; Jiahao Huang; [2015]
   Nyckelord :TAM; Technology Acceptance Model; M-payment apps; M-payment applications; Mobile payment apps; Mobile payment applications;

   Sammanfattning : Mobile payments is a topic that is gaining increased attention in both research and in the media. Trends have been identified that show an increase in the use of both smartphones and mobile applications. At the same time there has been a decrease in cash use, with a move towards alternative cashless means of payment in Sweden. LÄS MER