Sökning: "Jiali Zhang"

Hittade 1 uppsats innehållade orden Jiali Zhang.

  1. 1. Factors influencing consumer purchasing behavior of natural cosmetics : A qualitative study in Uppsala, Sweden

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Jiali Zhang; Meijuan Zhou; [2019]
    Nyckelord :Natural Cosmetics; Theory of Planned Behavior; Attitude; Subject Norma; Perceived Behavioral Control; Purchasing Behavioral Intention; Purchasing Behavior; Healthy and Sustainable Lifestyle; Product Knowledge; Green Trust;

    Sammanfattning : Although consumers’ need for a healthy and sustainable lifestyle drives natural cosmetics consumption, various claims of natural cosmetics make consumers confused and distrustful. This study aimed to explore factors that affect consumers' purchasing behavior of natural cosmetics under the theoretical framework of planned behavior (TPB). LÄS MER