Sökning: "Jiang Lingxiu"
Hittade 1 uppsats innehållade orden Jiang Lingxiu.
1. IKEA marketing entry strategy in China
Magister-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. LÄS MER
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