Sökning: "Jieying Wu"

Hittade 1 uppsats innehållade orden Jieying Wu.

  1. 1. Factors of branding : a Case Study of Hennes & Mauritz AB in China

    Kandidat-uppsats, Institutionen för ekonomi

    Författare :Jieying Wu; Lupeng Ye; [2009]
    Nyckelord :brand management; fashion; blog;

    Sammanfattning : H&M has been in China for three years. The consumers in China are still enthusiastic with this brand when the first store in the capital city, Beijing. In this paper, we use the concept of brand identity and brand image and outline a conceptual model for understanding and studying the customer experience of H&M in China. LÄS MER