Sökning: "Jimmie Borgqvist"

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  1. 1. Customer Involvement In Service Innovation : Study of the bank industry

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Daniel Lindberg; Jimmie Borgqvist; [2011]
    Nyckelord :;

    Sammanfattning : Thesis; Master Programme, Marketing Linnæus University, School of Business and Economics in Växjö Authors: Jimmie Borgqvist & Daniel Lindberg Tutor: Sarah Philipson Title: Customer involvement in Service Innovation – a study of the banking industry. Background/Problem: Services are commodities in most service industries and the companies are not putting enough into innovation of services to differentiate themselves from their competitors. LÄS MER