Sökning: "Jimmy Christensen"

Hittade 1 uppsats innehållade orden Jimmy Christensen.

  1. 1. The Applicability of Competitive Battles in Scenario Planning

    Master-uppsats, Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

    Författare :Jimmy Rhodin; Jonas Rasmusson; Olof Ed; [2015]
    Nyckelord :Scenario planning; Competitive battles; Milk packaging industry; White milk; Competitive reactions.; Business and Economics;

    Sammanfattning : Issue of study: Since the World War II scenario planning has existed as a strategic planning tool and during the 1970s Pierre Wack introduced this strategic tool for organisations. Even tough the usage of scenario planning often aims to make better strategic decisions there still does not exist any clear method that is niched towards competition. LÄS MER