Sökning: "Jingyi Sun"

Hittade 1 uppsats innehållade orden Jingyi Sun.

  1. 1. An explorative study on Chinese consumer’s perception and preference for the use of traditional Chinese cultural elements in marketing : - The role of nostalgia

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Jingyi Sun; Lu Huang; [2020]
    Nyckelord :Traditional Chinese Culture Elements TCCEs ; nostalgia formation; nostalgia preference; Chinese market.;

    Sammanfattning : Aim: This study aims to explore the Chinese consumer's perception and preference for the use of traditional Chinese cultural elements (TCCEs) in marketing from two aspects: nostalgia formation and nostalgia preference. Methods: This study adopted the method of qualitative research. LÄS MER