Sökning: "Jingyi Sun"
Hittade 1 uppsats innehållade orden Jingyi Sun.
1. An explorative study on Chinese consumer’s perception and preference for the use of traditional Chinese cultural elements in marketing : - The role of nostalgia
Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Aim: This study aims to explore the Chinese consumer's perception and preference for the use of traditional Chinese cultural elements (TCCEs) in marketing from two aspects: nostalgia formation and nostalgia preference. Methods: This study adopted the method of qualitative research. LÄS MER
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